Frame the Problem & Clarify
Get to the core business questions behind a complex problem. Clarify what matters, separate the signal from the noise, and define the critical decision points.
RENEGAR CONSULTING
APPROACH
Start with the problem.
Understand the context.
Build toward the answer.
Every engagement starts with the issue at hand — not a predetermined methodology. The bespoke mix of analysis, research, structured thinking, and experience follows from the problem itself.
Understand What Is Already Known
Make sense of information that is already on-hand, including sales data, performance metrics, previous research findings, and other existing inputs. Identify what critical learnings are already known and what still needs to be addressed.
Design the Approach (Research Plan)
Build the right learning approach to address knowledge gaps and inform critical decision points. Consider all approaches that are relevant and could strengthen findings, including consumer research, sales/category analytics, concept testing, market sizing, and other fit-for-purpose methods.
Build Insights & Actionable Strategy
Translate findings into a practical path forward, refining analyses into recommendations, priorities, and a decision path on which the team is aligned and understands how to activate against.