EXPERIENCE
Progressed through four leadership roles. Directed large-scale quantitative and qualitative research programs, advised senior stakeholders, led global market prioritization, segmentation, concept testing and analytics initiatives, and helped institutionalize new research methodologies.
Led research and analysis on a cross-functional strategy team, combining mobile ethnography with data integration to generate deeper customer insight.
Led consumer and customer insights for Fresh & Frozen Bakery, Breakfast, Youth Snacks and Goldfish® business units, translating research into portfolio and business strategy.
Served as primary analytical lead for Diageo's Beer Division, coordinating analytical needs and delivering category and brand insights to support long-term and ad-hoc decisions.
Conducted business analyses using large datasets to develop shopper and retail insights for corporate retail headquarters and Fortune 100 manufacturers.
FOUNDATION
Double Major: Mathematics and Computer Science
1997–2001