CAPABILITIES

Building blocks for solving the problem at hand.

These are areas of deep proficiency and a starting place for what an engagement can draw from. The approach is tailored to the business question rather than limited to a fixed set of methods.

METHODOLOGIES & APPROACHES

Performance Analytics

  • POS Sales Analysis
  • Internal Sales Data Audit
  • Portfolio Optimization

Consumer / Customer Analyses

  • Segmentation Study (Psychographic, Demographic, Usage)
  • A&U / AAU Study
  • Need State Analysis
  • Consumer Composition (H/M/L) Analysis

Product Testing / Acceptance

  • Protocept / Concept Testing
  • Pricing Analysis
  • Claims Testing
  • Name Testing / Comparison

Market Evaluation

  • Market Sizing
  • Opportunity / Volume Projection & Estimation
  • Market Prioritization

Qualitative Evaluation

  • Focus Groups
  • 1x1 In-Depth Interviews
  • Product Tasting Evaluations

Additional Approaches

  • Custom-designed quantitative / qualitative approaches to address specific needs
  • Scorecard Creation

TOOLS, PLATFORMS & PROFICIENCIES

Microsoft Office (Word, Excel, PowerPoint, Outlook)
SPSS
AI Platforms (Claude, ChatGPT)
Overall quantitative / qualitative study design, execution, fielding, and analysis
Custom approach development, application, and analysis
Vendor & budget management
Familiarity with SQL queries, PLSQL / SQLPlus database platform, Perl scripts, and database management